The food and cosmetics industries have confused citizens for many years by using supposedly scientific arguments in their advertising strategies, but which in reality lack rigour from the point of view of science. Use of these misleading slogans may have repercussions on the health of citizens as well as in their pockets.
José Manuel López Nicolás, Biochemistry and Molecular Biology Professor at the University of Murcia and the person behind the well known Scientia blog will give a talk entitled “Voy a comprar mentiras’ (I am going to buy lies) on 1st June at the UPV/EHU Bizkaia Aretoa (Abandoibarra 3, Bilbao) in which he will denounce the abuses committed by these industries, offer those present tools to detect this type of fraud and put forward his proposals to improve advertising control.
The talk will be in Spanish. Free entry subject to available seating.